Our privacy policy apply to all websites of Hirschberg AG.
Please read the following conditions carefully before continuing. Persons who log on to the cervo.swiss website (and its subdomains) of Hirschberg AG signify their agreement to the following conditions.
Hirschberg AG attaches great importance to data protection. As a visitor to the cervo.swiss website, you decide which personal data you are willing to disclose to us. However, we wish to call your attention to the fact that by visiting our website and reading the Newsletter you automatically provide us with information which enables us to determine how visitors use our website and Newsletter and which information and offers meet with particular interest. If you register personally or make bookings via our website or request information material or other services, we require personal information about you, such as your name and address. To the extent that such services are provided by third parties, we will pass your data on to the service providers concerned; by giving us your particulars, you automatically authorize us to do so. Otherwise we will treat your personal data in confidence and only process it ourselves or release it to third parties in an anonymized form. Such third parties may also be located abroad. Data processing by ourselves or by third parties is performed solely for the purpose of giving individual information to our customers – save where it is used to provide services requested by you – and is designed to meet their interests and needs and also used for statistical and marketing purposes for ourselves and for tourism service providers in Switzerland. Data processing is intended to enable us to design our website and our own service offering to meet the needs of users. However, data processing is also effected, in particular, for market analysis and to ascertain interest in the wide-ranging tourist service offering in Switzerland thereby enabling us to reach conclusions as to the design of this tourist service offering in an appropriate way to satisfy needs and to enable Swiss tourist businesses to benefit from this knowledge. Any other use of your personal particulars, in particular their sale to third parties, is expressly excluded. As a registered customer you can ask us to provide information on the content of your customer data held by us.
Your bookings details are also processed as follows:
Your booking data (e.g. title, first name, last name, nationality, language, e-mail address, mobile telephone number, postal address, number of persons, arrival date, departure date, number of nights of stay and any visitor’s tax exemption) are forwarded to Bonfire AG and Zermatt Tourism (either by us or via our electronic booking system).
Your booking data is recorded in a central database by Bonfire AG and/or Zermatt Tourism.
Your booking data is processed exclusively in Switzerland and the EU.
Based on this, Zermatt Tourism settles the visitor’s tax owed and collects the corresponding amount from the service partners.
Zermatt Tourism also reports information to the Federal Statistical Office.
Bonfire AG and Zermatt Tourism grant the police access to the database with booking data so that the police can access relevant booking data for missing persons, for example.
Zermatt Tourism uses the booking data to collect statistics (in particular regarding occupancy, length of stay, number of arrivals, etc.).
The legal basis for this data processing is the fulfilment of a legal obligation within the meaning of Art. 6 para. 1 (c) GDPR (billing and collection of visitor’s tax/reporting to the Federal Statistical Office) and in the sense of Art. 6 para. 1 (f) GDPR (granting access to the police/collection of statistics).
Your booking data is only used for direct marketing purposes (e.g. newsletter distribution) if you have given us your consent for this.
More information on the processing of your data by Zermatt Tourism or Bonfire AG can be found in the Zermatt Tourism privacy policy:
PRIVACY POLICY
Cookies are small data elements which a website may send your browser to give you better support when using database-assisted systems. However, you can set your browser in such a way that it informs you when you receive a cookie or automatically declines to accept it. You can therefore decide for yourself whether or not you wish to accept. However, non-acceptance of a cookie means that you cannot set up a personal account with cervo.swiss or make online hotel bookings.
Hirschberg AG sends out info newsletters containing further information, e.g. on updated websites or special offers by email. If you register for this service, we wish to call your attention to the fact that the emails are generally transmitted in non-encrypted form with the attendant risk that such data may be intercepted and read by third parties.
You may de-subscribe from the cervo.swiss newsletter at any time. Each newsletter contains a direct link which enables you to de-subscribe easily and automatically.
The entire content of the cervo.swiss website is copyright protected. All rights are owned by Hirschberg AG or third parties. The elements contained on the cervo.swiss website are freely accessible for browsing purposes only. Duplication of this material, or parts thereof, in any written or electronic form is permitted only with a specific mention of cervo.swiss. Reproduction, transfer, amendment, linking or use of the cervo.swiss website for public or commercial purposes is prohibited without the prior written consent of Hirschberg AG. The various names and logos appearing on the cervo.swiss site are generally registered and protected trademarks. No part of the cervo.swiss is designed in such a way as to grant a licence or right to utilise a picture, registered mark or logo. Downloading or copying the cervo.swiss website or parts thereof, confers no rights whatsoever in respect of the software or elements of the cervo.swiss website. Hirschberg AG reserves all rights in respect of all elements of the cervo.swiss website with the exception of rights belonging to third parties.
Although Hirschberg AG has taken all possible care to safeguard the reliability of the information contained on the cervo.swiss website at the time of its publication, neither Hirschberg AG nor its contracting partners can give any explicit or implicit assurance or warranty (including to third parties) in respect of the accuracy, reliability or completeness of the information on cervo.swiss. Opinions and other information contained on the cervo.swiss website may be changed at any time without prior notice. Hirschberg AG accepts no responsibility and gives no guarantee to the effect that the functions on cervo.swiss website will not be interrupted or that the cervo.swiss website or the relevant server is or are free from viruses or other harmful contents.
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